The Loft was one of the early bands on Alan McGee's Creation label. The band started out as the Living Room in 1980, with singer/guitarist Peter Astor, drummer Dave Morgan, bassist Bill Prince, and lead guitarist Andy Strickland as members. Upon realizing that they shared their name with a venue run by McGee, the Television-inspired band changed their name to the Loft. After meeting up with the club owner, they began playing there regularly and wound up on his label. The single "Up the Hill and Down the Slope" won the group and the then-fledgling label a good amount of attention, winning the group a spot on The Oxford Road Show, a television program on BBC2; along with the Jesus & Mary Chain's debut single, it also upped Creation's profile during their early lean period.